¿Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes?: el caso de CEMEX
Abstract
Based on the analysis of the international expansion of CEMEX, the Mexican construction materials firm, we propose that the sustainable growth of...
Paper Details
Title
¿Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes?: el caso de CEMEX
Published Date
Jan 1, 2010
Journal
Volume
1
Issue
25
Pages
76 - 97
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Notes
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