A (Blurry) Vision of the Future: How Leader Rhetoric about Ultimate Goals Influences Performance

One key responsibility of leaders involves crafting and communicating two types of messages—visions and values—that help followers understand the ultimate purpose of their work. Although scholars have long considered how leaders communicate visions and values to establish a sense of purpose, they have overlooked how these messages can be used to establish a shared sense of purpose, which is achieved when multiple employees possess the same...