Assessing the Adoption of Webbased E-Commerce for Businesses

Many opportunities have been made available through the Internet with the early adopters' successes well publicized. Thus, many organizations not taking advantage of the Internet are currently examining their options. The purpose of this research project is to assess the behavior of business executives in the decision-making process of adopting web-based electronic commerce. The Theory of Reasoned Action (Ajzen and Fishbein 1980) and the Theory...