Creating Economic Value Through Social Values: Introducing a Culturally Informed Resource-Based View
Abstract
The resource-based view (RBV) has historically privileged the firm's internal resources and capabilities, often at the exclusion of its institutional context. In this paper, we introduce a culturally informed RBV that explains how cultural elements in the firm's institutional context shape the economic value associated with a firm's strategy. We posit that a firm's institutional context may create or destroy economic value. If the strategy...
Paper Details
Title
Creating Economic Value Through Social Values: Introducing a Culturally Informed Resource-Based View
Published Date
Apr 1, 2011
Journal
Volume
22
Issue
2
Pages
432 - 448
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