A Study of Perceptions regarding Service Firms’ Attitudes towards Exporting

The globalization of business has created increased opportunities for the export of a wide range of services. However to date, no study has examined the attitudes, motives and characteristics that propel some service firms to embark on an internationalization path. This study of three hundred and fifty Australian service enterprises examines perceptions and attitudes towards exporting. A theoretical model was developed based on the Resourced...