The determinants of relational governance and performance: How to manage business relationships?
Abstract
It is the aim of this study to assess the influence of the determinants of the transaction, dyadic, and business environment level on relational governance and ultimately performance. We build an integrated framework for relationship management drawing from literature of transaction cost economics, marketing channels, and business networks. Dutch suppliers of potted plant and flower products (N=174) provided data for the empirical analysis. Our...
Paper Details
Title
The determinants of relational governance and performance: How to manage business relationships?
Published Date
Nov 1, 2003
Volume
32
Issue
8
Pages
703 - 716
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