When Does Trust Matter to Alliance Performance?

Volume: 49, Issue: 5, Pages: 894 - 917
Published: Oct 1, 2006
Abstract
We examine how uncertainty moderates the trust-performance relationship in alliances, building on the distinction between behavioral uncertainty, which relates to anticipating and understanding partners' actions, and externally caused environmental uncertainty. We argue that trust matters more to performance under behavioral uncertainty and less under environmental uncertainty. In data from 126 international alliances, the positive relationship...
Paper Details
Title
When Does Trust Matter to Alliance Performance?
Published Date
Oct 1, 2006
Volume
49
Issue
5
Pages
894 - 917
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