This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Abstract
Journal Article This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations Get access Monica Wadhwa, Monica Wadhwa Search for other works by this author on: Oxford Academic PubMed Google Scholar Kuangjie Zhang Kuangjie Zhang Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 5, 1 February 2015, Pages 1172–1185,...
Paper Details
Title
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Published Date
Feb 1, 2015
Journal
Volume
41
Issue
5
Pages
1172 - 1185
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