Review paper

MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites

Volume: 11, Issue: 2, Pages: 169 - 174
Published: Apr 1, 2008
Abstract
The increased use of the Internet as a new tool in communication has changed the way people interact. This fact is even more evident in the recent development and use of friend-networking sites. However, no research has evaluated these sites and their impact on college students. Therefore, the present study was conducted to evaluate: (a) why people use these friend-networking sites, (b) what the characteristics are of the typical college user,...
Paper Details
Title
MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites
Published Date
Apr 1, 2008
Volume
11
Issue
2
Pages
169 - 174
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