A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations:

Volume: 22, Issue: 1, Pages: 5 - 20
Published: Mar 10, 2014
Abstract
Although design and technological innovations are conceptually distinct and require significantly different resource investments by the firm, little is known about how differing strategies employed in relation to these new products influence changes in market share across national cultures. In this study, the authors provide insights into how technological and design product innovations and product portfolio breadth strategies influence changes...
Paper Details
Title
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations:
Published Date
Mar 10, 2014
Volume
22
Issue
1
Pages
5 - 20
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