The Tables Have Turned: How Can the Information Systems Field Contribute to Technology and Innovation Management Research?

Pervasive digitalization has brought new disruptive changes in the economy. At the core of these disruptive changes is digitally enabled generativity. In this paper, I argue that scholars must offer new theoretical models and insights that guide management practices in the age of generativity that can extend, or perhaps supplant, the prevailing emphasis on modularity. To that end, I suggest that information systems scholars must attend...