Collaborative New Product Alliances: A Review of the Literature and Research Perspectives

Published on Jul 1, 2015in Strategic Change
· DOI :10.1002/jsc.2015
Christiane Prange10
Estimated H-index: 10
(EMLYON Business School),
Teck-Yong Eng18
Estimated H-index: 18
(University of Southampton),
Jun Li10
Estimated H-index: 10
(University of Essex)
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.
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