doi.org/10.1002/jsc.2015
Other

Collaborative New Product Alliances: A Review of the Literature and Research Perspectives

Christiane Prange
11
,
Teck-Yong Eng
22
,
Jun Li
16
Strategic Change3.60
Volume: 24, Issue: 4, Pages: 351 - 371
Published: Jul 1, 2015
Abstract
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process...
Paper Fields
Paper Details
Title
Collaborative New Product Alliances: A Review of the Literature and Research Perspectives
DOI
doi.org/10.1002/jsc.2015
Published Date
Jul 1, 2015
Journal
Strategic Change
Volume
24
Issue
4
Pages
351 - 371
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