Factors Influencing Supplier Share Allocations in an Overseas Chinese Context
Abstract
Recent international attention has been drawn to marketing opportunities in Asia and the important role of customer relationships in supplier performance. However, empirical research on industrial buying behavior in Asia is sparse, and the extant literature indicates that buyer behavior may differ in non-Western industrial marketing relationships. Drawing on transaction cost economics and relational exchange theory, the authors develop a model...
Paper Details
Title
Factors Influencing Supplier Share Allocations in an Overseas Chinese Context
Published Date
Dec 1, 2007
Volume
15
Issue
4
Pages
119 - 154
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