Participatory design of business models
Published: Jan 1, 2012
Abstract
The recent focus on user-driven innovation and open innovation signals a shift of concerns beyond the new product or service it self. The very model of how to make business is at play in most innovation projects today, in particular with the advent of Internet commerce. There are already examples of participatory design methods being applied to open up the process of business modeling to a wider circle of actors than those marketing managers...
Paper Details
Title
Participatory design of business models
Published Date
Jan 1, 2012
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