PERCEPTOR: A Model for Product Positioning

Volume: 21, Issue: 8, Pages: 377 - 380
Published: Apr 1, 1975
Abstract
The model is structured as a trial and repeat process that produces an estimate of long-run share for a new frequently purchased consumer product. Physical and psychological product attributes are linked to the trial and repeat probabilities through multidimensional scaling procedures. Perceptual maps of existing brands with ideal brand positionings are derived. The product design determines the new brand’s position in the perceptual space, and...
Paper Details
Title
PERCEPTOR: A Model for Product Positioning
Published Date
Apr 1, 1975
Volume
21
Issue
8
Pages
377 - 380
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.