Social Influence Modulates the Neural Computation of Value
Abstract
Social influence—individuals’ tendency to conform to the beliefs and attitudes of others—has interested psychologists for decades. However, it has traditionally been difficult to distinguish true modification of attitudes from mere public compliance with social norms; this study addressed this challenge using functional neuroimaging. Participants rated the attractiveness of faces and subsequently learned how their peers ostensibly rated each...
Paper Details
Title
Social Influence Modulates the Neural Computation of Value
Published Date
Jun 8, 2011
Journal
Volume
22
Issue
7
Pages
894 - 900
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History