Heuristic Decision Making
Abstract
As reflected in the amount of controversy, few areas in psychology have undergone such dramatic conceptual changes in the past decade as the emerging science of heuristics. Heuristics are efficient cognitive processes, conscious or unconscious, that ignore part of the information. Because using heuristics saves effort, the classical view has been that heuristic decisions imply greater errors than do “rational” decisions as defined by logic or...
Paper Details
Title
Heuristic Decision Making
Published Date
Jan 10, 2011
Journal
Volume
62
Issue
1
Pages
451 - 482
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