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Customer-Centric Science: Reporting Significant Research Results With Rigor, Relevance, and Practical Impact in Mind

Published on Jul 1, 2010in Organizational Research Methods6.55
· DOI :10.1177/1094428109333339
Herman Aguinis54
Estimated H-index: 54
(IU: Indiana University),
Steve Werner26
Estimated H-index: 26
(UH: University of Houston)
+ 3 AuthorsDonna Kohlhausen1
Estimated H-index: 1
(UH: University of Houston)
Abstract
In response to the ongoing concern regarding a science-practice gap, we propose a customer-centric approach to reporting significant research results that involves a sequence of three interdependent steps. The first step involves setting an alpha level (i.e., a priori Type I error rate) that considers the relative seriousness of falsely rejecting a null hypothesis of no effect or relationship (i.e., Type I error) relative to not detecting an existing effect or relationship (i.e., Type II error) and reporting the actual observed p value (i.e., probability that the data would be obtained if the null hypothesis is true). The second step involves reporting estimates of the size of the effect or relationship, which indicate the extent to which an outcome is explained or predicted. The third step includes reporting results of a qualitative study to gather evidence regarding the practical significance of the effect or relationship. Our proposal to report research results with rigor, relevance, and practical impa...
  • References (101)
  • Citations (117)
References101
Newest
#1Herman Aguinis (University of Colorado Denver)H-Index: 54
#2Charles A. Pierce (U of M: University of Memphis)H-Index: 30
Last.Steven Andrew Culpepper (Metropolitan State University of Denver)H-Index: 13
view all 3 authors...
#1Herman Aguinis (University of Colorado Denver)H-Index: 54
#2Mark D. Mazurkiewicz (CSU: Colorado State University)H-Index: 1
Last.Eric D. Heggestad (UNCC: University of North Carolina at Charlotte)H-Index: 16
view all 3 authors...
#1Arthur G. Bedeian (LSU: Louisiana State University)H-Index: 42
#2David D. Van FleetH-Index: 18
Last.Hugh H. Hyman (Louisiana Department of Health and Hospitals)H-Index: 2
view all 3 authors...
#1Herman Aguinis (University of Colorado Denver)H-Index: 54
#2Charles A. Pierce (U of M: University of Memphis)H-Index: 30
Last.Ivan S. Muslin (U of M: University of Memphis)H-Index: 1
view all 4 authors...
#1Nelson Phillips (Imperial College London)H-Index: 47
#2Graham Sewell (University of Melbourne)H-Index: 15
Last.Steve Jaynes (Deakin University)H-Index: 3
view all 3 authors...
#1Henri Savall (Jean Moulin University Lyon 3)H-Index: 8
#2Véronique Zardet (Jean Moulin University Lyon 3)H-Index: 5
Last.Michel Péron (Paris IV: Paris-Sorbonne University)H-Index: 4
view all 4 authors...
#1Mark Easterby-Smith (Lancaster University)H-Index: 32
#2Karen Golden-Biddle (BU: Boston University)H-Index: 20
Last.Karen Locke (W&M: College of William & Mary)H-Index: 16
view all 3 authors...
Cited By117
Newest
#1Elena P. Kolpikova (UW: University of Washington)
#2Derek Chen (UW: University of Washington)H-Index: 1
Last.Jennifer H. Doherty (UW: University of Washington)H-Index: 4
view all 0 authors...
#1Don C. Zhang (LSU: Louisiana State University)H-Index: 3
#2Xiaoyuan Zhu (Society for Human Resource Management)H-Index: 2
Last.Aneeqa Thiele (LSU: Louisiana State University)
view all 4 authors...
#1Christopher D. Nye (MSU: Michigan State University)H-Index: 14
#2Jacob Bradburn (MSU: Michigan State University)H-Index: 2
Last.Fritz Drasgow (UIUC: University of Illinois at Urbana–Champaign)H-Index: 43
view all 5 authors...
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