Customer-Centric Science: Reporting Significant Research Results With Rigor, Relevance, and Practical Impact in Mind
Abstract
In response to the ongoing concern regarding a science-practice gap, we propose a customer-centric approach to reporting significant research results that involves a sequence of three interdependent steps. The first step involves setting an alpha level (i.e., a priori Type I error rate) that considers the relative seriousness of falsely rejecting a null hypothesis of no effect or relationship (i.e., Type I error) relative to not detecting an...
Paper Details
Title
Customer-Centric Science: Reporting Significant Research Results With Rigor, Relevance, and Practical Impact in Mind
Published Date
Aug 20, 2009
Volume
13
Issue
3
Pages
515 - 539
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