The Power of Dissonance Techniques to Change Attitudes
Abstract
New and unusual foods provide an opportunity for experimenting with attitude change. Here is a report of experiments conducted with Army personnel to test the effectiveness of dissonance in inducing changes in...
Paper Details
Title
The Power of Dissonance Techniques to Change Attitudes
Published Date
Jan 1, 1961
Journal
Volume
25
Issue
4
Pages
626 - 626
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Notes
History