Match!

THE POWER OF DISSONANCE TECHNIQUES TO CHANGE ATTITUDES

Published on Jan 24, 1961in Public Opinion Quarterly3.31
· DOI :10.1086/267058
Ewart E. Smith1
Estimated H-index: 1
Cite
Abstract
New and unusual foods provide an opportunity for experimenting with attitude change. Here is a report of experiments conducted with Army personnel to test the effectiveness of dissonance in inducing changes in attitude. Ewart E. Smith has been engaged in military research for a number of years on questions involving group problem solving, acceptance of new leadership, survival training, and related subjects. He is currently Research Scientist on the staff of the Los Angeles Division of the Matrix Corporation.
  • References (0)
  • Citations (27)
Cite
References0
Newest
Cited By27
Newest
#1Jared B. Kenworthy (UTA: University of Texas at Arlington)H-Index: 20
#2Norman Miller (SC: University of Southern California)H-Index: 41
Last.Mitchell Earleywine (SUNY: State University of New York System)H-Index: 30
view all 5 authors...
#1Paul Rosenfeld (PSU: Pennsylvania State University)H-Index: 21
#2Robert A. Giacalone (Bryant University)H-Index: 30
Last.James T. Tedeschi (University at Albany, SUNY)H-Index: 33
view all 3 authors...
#1John E. Huguenin (WHOI: Woods Hole Oceanographic Institution)H-Index: 5
#2John D. C. Little (MIT: Massachusetts Institute of Technology)H-Index: 34
View next paperInvolvement and communication discrepancy as determinants of opinion conformity.