Designing and deploying online field experiments
Published: Apr 7, 2014
Abstract
Online experiments are widely used to compare specific design alternatives, but they can also be used to produce generalizable knowledge and inform strategic decision making. Doing so often requires sophisticated experimental designs, iterative refinement, and careful logging and analysis. Few tools exist that support these needs. We thus introduce a language for online field experiments called PlanOut. PlanOut separates experimental design from...
Paper Details
Title
Designing and deploying online field experiments
Published Date
Apr 7, 2014
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