Entry and Innovation in Maturing Markets: Virtual Operators in Mobile Telecommunications

Volume: 19, Issue: 2, Pages: 205 - 225
Published: Mar 1, 2007
Abstract
In the last few years the mobile telecommunications industry has witnessed the entry of a large number of new service providers. Traditionally, mobile users get their mobile services from the service providers owned by vertically integrated mobile network operators (MNOs). The new entrants do not own a network of their own however, because they use the existing mobile infrastructure, i.e. they are ‘mobile virtual network operators’ (MVNOs). By...
Paper Details
Title
Entry and Innovation in Maturing Markets: Virtual Operators in Mobile Telecommunications
Published Date
Mar 1, 2007
Volume
19
Issue
2
Pages
205 - 225
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