“A roasted duck can still fly away”: A case study of technology, nationality, culture and the rapid and early internationalization of the firm

The possession of key international technical standards in some technology-based sectors can provide considerable advantages for firms wishing to internationalize rapidly and early. Avaro, a start-up Korean company, developed and owned a critical standard in the emerging international mobile payments industry. The company also enjoyed many of the other conditions conducive to successful internationalization, such as supportive international...