Original paper

Faculty Perceptions of Marketing Journals

Volume: 19, Issue: 1, Pages: 37 - 52
Published: Apr 1, 1997
Abstract
The qualitative assessment of scholarly journals plays an important role in promotion and tenure decisions, recognition, scholarly dialogue, and the contribution to the knowledge base of marketing. To aid marketing faculty and administrators in this assessment, the latest perceptions among marketing faculty regarding the relative hierarchical positioning of scholarly marketing journals are reviewed. Besides the overall ranking, the study...
Paper Details
Title
Faculty Perceptions of Marketing Journals
Published Date
Apr 1, 1997
Volume
19
Issue
1
Pages
37 - 52
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