Brain processing of vocal sounds in advertising: A functional magnetic resonance imaging (fMRI) study

Volume: 39, Issue: 15, Pages: 12114 - 12122
Published: Nov 1, 2012
Abstract
Using functional magnetic resonance imaging (fMRI), this study aimed at investigating the neural mechanisms associated with human and non-human sounds' perception in advertising. The study employed a block design paradigm in which participants heard human versus non-human sounds in different sets of advertisements. The results showed that, compared to nonhuman sounds, human sounds elicited greater activation in several areas in or around the...
Paper Details
Title
Brain processing of vocal sounds in advertising: A functional magnetic resonance imaging (fMRI) study
Published Date
Nov 1, 2012
Volume
39
Issue
15
Pages
12114 - 12122
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