Marketing is not dead: a response to “Elegy on the death of marketing”
Abstract
Discusses the death of marketing and provides evidence to the contrary that marketing is far from dead – or dying. Discusses the implications of the role of marketing both in the online and offline world. Accepts that marketing may be in need of realignment to reflect contemporary marketing...
Paper Details
Title
Marketing is not dead: a response to “Elegy on the death of marketing”
Published Date
Nov 1, 2004
Volume
38
Issue
11/12
Pages
1349 - 1354
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