Configural paths to successful product innovation
Abstract
This study offers an integrated framework involving antecedent paths to successful product innovation. The study explores conditional models leading to high product-innovation performance using fuzzy-set qualitative comparative analysis (fsQCA). Based on relevant literature, this study categorizes relevant antecedents including organization-related, project-related, process-related, product-related, and market-related categories, and the newness...
Paper Details
Title
Configural paths to successful product innovation
Published Date
Dec 1, 2013
Journal
Volume
66
Issue
12
Pages
2561 - 2573
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