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Communicator credibility and communication discrepancy as determinants of opinion change

Published on Jan 1, 1963in The Journal of Abnormal and Social Psychology
· DOI :10.1037/h0045513
Elliot Aronson42
Estimated H-index: 42
,
Judith A. Turner1
Estimated H-index: 1
,
J. Merrill Carlsmith4
Estimated H-index: 4
Abstract
The theory of cognitive dissonance suggests that opinion change is a function of a specific complex interaction between the credibility of the communicator and the discrepancy of the communication from the initial attitude of the recipient. In a laboratory experiment, Ss who read a communication tha
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