Continuous “Morphing”: Competing Through Dynamic Capabilities, Form, and Function

Volume: 44, Issue: 6, Pages: 1263 - 1280
Published: Dec 1, 2001
Abstract
In hypercompetitive environments, the established paradigms of sustainability of competitive advantage and stability of organizational form may have limited applicability. Using an in-depth case analysis of the firms Yahoo! and Excite, this study examines how the organizational form, function, and competitive advantage of these firms dynamically coevolved. The study introduces the concept of continuous morphing to describe the comprehensive...
Paper Details
Title
Continuous “Morphing”: Competing Through Dynamic Capabilities, Form, and Function
DOI
Published Date
Dec 1, 2001
Journal
Volume
44
Issue
6
Pages
1263 - 1280
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