Advertising investments, information asymmetry, and insider gains

Volume: 22, Pages: 1 - 15
Published: Jun 1, 2013
Abstract
Extant research has documented various sources of informational advantages enjoyed by company insiders including firm size, analyst following, dividend payout policy, book-to-market ratio, and the presence or absence of R&D investments. Surprisingly, despite this large body of work, virtually no research has investigated the contribution of advertising investments to information asymmetry. This omission is particularly glaring since: (a)...
Paper Details
Title
Advertising investments, information asymmetry, and insider gains
Published Date
Jun 1, 2013
Volume
22
Pages
1 - 15
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