Impact of Over the Top (OTT) Services on Telecom Service Providers
Published on Feb 1, 2015in Indian journal of science and technology
· DOI :10.17485/ijst/2015/v8iS4/62238
The telecom industry has been one that has had to deal with a continuously changing business and technology environment more than most other industries over the past half century. Traditionally the principal revenue streams for telecom operators have been voice and messaging (SMS) with data coming in at a far third till recently. But while telcos had been quick to react to previous game changing developments such as the internet explosion and the emergence of cellular mobile communications in the 1990s, they seem to have been caught napping in the face of the newest challenge to their revenues, Over The Top (OTT) service providers. The growing impact of OTT services on telcos' voice and messaging revenue is a widely accepted phenomenon. Their impact on mobile data traffic and telco data revenue is also areas that have been acknowledged as critical points for consideration. This study attempts to link these issues to shift in consumer preferences, identify the underlying factors there of and to understand the factors driving users towards OTT services.