Original paper
The diffusion of environmental sustainability innovations in North American hotels and ski resorts
Abstract
This study examines the diffusion of environmental sustainability innovations in North American hotels and ski resorts. It seeks to understand what sustainability innovations are being adopted and the variables affecting the rate of adoption. An electronic survey was distributed to 49 medium/large hotels and ski resorts. Rogers' diffusion of innovations theory was utilized to hypothesize that a hotel/resort manager's perceptions of...
Paper Details
Title
The diffusion of environmental sustainability innovations in North American hotels and ski resorts
Published Date
Oct 23, 2010
Volume
19
Issue
2
Pages
171 - 196
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