Stakeholder Tracking and Analysis: The RepTrak® System for Measuring Corporate Reputation

‘Reputation’ is increasingly recognized for its influence in creating stakeholder support and engagement with companies. Both researchers and practitioners would therefore benefit from having a rigorous instrument to measure reputations and the ability to develop predictive modeling of reputation’s impact on stakeholder outcomes. The RepTrak® System evolved from studies conducted by Reputation Institute since 2000 to provide a systematic tool...