An integrated model of risk and risk-reducing strategies
Abstract
We investigate the role of perceived risk in consumers' adoption of risk-reducing strategies in the context of household investment decisions. Specifically, we examine behavioral responses intended to handle both the uncertainty and importance dimensions of perceived risk, incorporating risk propensity as another construct affecting risk-induced behaviors. We find that higher self-efficacy, greater wealth position, and risk-taking propensity...
Paper Details
Title
An integrated model of risk and risk-reducing strategies
Published Date
Jan 1, 2006
Journal
Volume
59
Issue
1
Pages
112 - 120
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Notes
History