Written versus visual stimuli in the study of impression formation
Abstract
An Affect Control Theory approach is applied to the question of what information people receive and use in forming impressions when observing written versus visual stimuli. Two identical sets of social events involving actors, objects, and behaviors were created. These two sets of events, one in written form and one on videotape, were presented to subjects. The affective reactions of the subjects on the dimensions of evaluation, potency and...
Paper Details
Title
Written versus visual stimuli in the study of impression formation
Published Date
Jun 1, 2003
Journal
Volume
32
Issue
2
Pages
278 - 293
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History