Investigation of the relationship between service values and loyalty behaviors under high commitment

Volume: 7, Issue: 1, Pages: 103 - 119
Published: Mar 1, 2013
Abstract
The aim of this study is to investigate to relationship between service values, commitment, and customer loyalty. Based on self-administrated survey from 440 mobile service users in South Korea, the proposed model was estimated by a hierarchical regression. First, the price and the quality values have a positive effect on repurchase intention under high calculative commitment. Second, price value also has a positive effect on positive word of...
Paper Details
Title
Investigation of the relationship between service values and loyalty behaviors under high commitment
Published Date
Mar 1, 2013
Volume
7
Issue
1
Pages
103 - 119
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