Investigation of the relationship between service values and loyalty behaviors under high commitment
Abstract
The aim of this study is to investigate to relationship between service values, commitment, and customer loyalty. Based on self-administrated survey from 440 mobile service users in South Korea, the proposed model was estimated by a hierarchical regression. First, the price and the quality values have a positive effect on repurchase intention under high calculative commitment. Second, price value also has a positive effect on positive word of...
Paper Details
Title
Investigation of the relationship between service values and loyalty behaviors under high commitment
Published Date
Mar 1, 2013
Journal
Volume
7
Issue
1
Pages
103 - 119
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