The relationship between NPD innovation and NPD performance: the moderating role of NPD best practices in Indian manufacturing industry
Abstract
Purpose – The purpose of the study is to study the relation between new product development (NPD) innovation and NPD best practices in an organization with respect to NPD performance in the backdrop of Indian manufacturing industry. Design/methodology/approach – Performance indices are developed based on NPD innovation and NPD best practices in an organization. Based on the developed performance indices, a cluster typology or classification of...
Paper Details
Title
The relationship between NPD innovation and NPD performance: the moderating role of NPD best practices in Indian manufacturing industry
Published Date
May 13, 2014
Volume
18
Issue
2
Pages
39 - 59
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