The VCG Auction in Theory and Practice
Volume: 104, Issue: 5, Pages: 442 - 445
Published: May 1, 2014
Abstract
We describe two auction forms for search engine advertising and present two simple theoretical results concerning i) the estimation of click-through rates and ii) how to adjust the auctions for broad match search. We also describe some of the practical issues involved in implementing a VCG...
Paper Details
Title
The VCG Auction in Theory and Practice
Published Date
May 1, 2014
Volume
104
Issue
5
Pages
442 - 445
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