What is being exchanged? Framing the logic of value creation in financial services

Published: Mar 1, 2014
Abstract
Financial service providers are facing a major paradigm shift. The understanding of what eventually constitutes customer value is being extended; economic value as the sole core of exchange is a far too limited perspective in contemporary competition. To address this emerging shift, the purpose of this study is to reframe the logic of value creation in financial services. As a result, a tentative framework for value creation logic in financial...
Paper Details
Title
What is being exchanged? Framing the logic of value creation in financial services
Published Date
Mar 1, 2014
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