One more time: international business in a global economy

Volume: 35, Issue: 2, Pages: 161 - 171
Published: Jan 29, 2004
Abstract
This paper seeks to redirect the debate on the past, present and future of international business (IB). It sets out to dispel prevailing myths pertaining to the field's disciplinary roots, its domain and underlying bases of theory and knowledge. IB is positioned as an integrative field whose competitive advantage and added value lie in the synergetic combination of global and local knowledge that is unavailable to and not imitable by its major...
Paper Details
Title
One more time: international business in a global economy
Published Date
Jan 29, 2004
Volume
35
Issue
2
Pages
161 - 171
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