Weblog success: Exploring the role of technology

Weblogs have recently gained considerable media attention. Leading weblog sites are already attracting millions of visitors. Yet, success in the highly competitive world of weblogs is not easily achieved. This study seeks to explore weblog success from a technology perspective, i.e. from the impact of weblog-building technology (or blogging tool). Based on an examination of 126 highly successful weblogs tracked over a period of 3 months, we...