Speed Matters: The Role of Free Software Offer in Software Diffusion
Abstract
Many software products are available free of charge. While the benefits resulting from network externality have been examined in the related literature, the effect of free offer on the diffusion of new software has not been formally analyzed. We show in this study that even if other benefits do not exist, a software firm can still benefit from giving away fully functioning software. This is due to the accelerated diffusion process and...
Paper Details
Title
Speed Matters: The Role of Free Software Offer in Software Diffusion
Published Date
Dec 1, 2009
Journal
Volume
26
Issue
3
Pages
207 - 240
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