Productisation: A review and research agenda
Abstract
Productisation relates to the process of analysing a need, defining and combining suitable elements, tangible and/or intangible, into a product-like defined set of deliverables that is standardised, repeatable and comprehendible. This paper clarifies the concept of productisation by surveying the extant literature and reporting the origins, characteristics, benefits and features along with aiming to support future work. The analysed literature...
Paper Details
Title
Productisation: A review and research agenda
Published Date
Jun 1, 2015
Volume
164
Pages
65 - 82
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