Looking for digital in public relations
Abstract
The purpose of this study was to review the growth of the body of knowledge on the nexus between public relations and ICTs, and digital, social and mobile (DSM) media. We also sought to assess whether these “new” media had induced the body of knowledge to redefine the term public and whether these media had induced us to think differently with regard to the rules of engagement with these publics. Our review of over 35 years of articles in the...
Paper Details
Title
Looking for digital in public relations
Published Date
Jun 1, 2015
Journal
Volume
41
Issue
2
Pages
142 - 152
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