Original paper
Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event
Abstract
An approach is developed to forecast participation in unique events with long gestation periods. Experimental observations of choice are derived for conjoint measurement type multiattribute alternatives that describe possible event configurations. The choice data are analyzed by means of discrete choice econometric models. A multinomial logit choice model is applied to forecast the choice of attendance at various types of international...
Paper Details
Title
Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event
Published Date
Dec 1, 1983
Journal
Volume
10
Issue
3
Pages
348 - 348
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Notes
History