A longitudinal study of MNE innovation: the case of Goodyear

Purpose – The purpose of this article is to provide insights into the innovation trajectory, and knowledge pipelines of mature industry multinational enterprises (MNEs). The ability to innovate constantly amidst a turbulent and competitive environment is often the key force behind MNE survival and dominance. Design/methodology/approach – This study conducts an in-depth longitudinal study of the Goodyear Tire and Rubber Company, a global...