Original paper
The Best Marketing Strategy in Aesthetic Plastic Surgery
Abstract
Background: To provide the best marketing strategy for a private clinic, knowledge of patients’ preferences is essential. In marketing, conjoint analysis has been frequently used to calculate which attributes of a product are most valuable to consumers. Methods: This study investigates the relative importance of attributes that influence the selection and decision-making process when choosing an aesthetic private clinic, using conjoint analysis....
Paper Details
Title
The Best Marketing Strategy in Aesthetic Plastic Surgery
Published Date
Jan 1, 2014
Volume
133
Issue
1
Pages
52 - 57
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History