Low-cost innovation in emerging markets
Abstract
This paper reviews the status of low-cost innovation in emerging markets like India. Innovation in India has recently achieved worldwide attention, as its low-cost products made a worldwide success. This global recognition drives us to investigate the nature of low-cost innovation in India. We describe four types of low-cost innovation in emerging markets: namely Jugaad, frugal, value, and reverse innovation. We further explain their...
Paper Details
Title
Low-cost innovation in emerging markets
Published Date
Oct 17, 2014
Volume
23
Issue
5
Pages
399 - 411
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