BIG Writing: The Fundamental Discipline of Business Writing

BIG Writing presents a strategy for creating a culture of disciplined business writing within a large organization. In today's service‐oriented economy, virtually everyone is doing some form of writing on the job. Yet there is no organized effort to train people in this important skill. Universities don't do it, nor does it typically happen on the job except among a handful of branding specialists—and most books on business writing focus either...