Collaborating to create: The Internet as a platform for customer engagement in product innovation
Abstract
In the networked world, firms are recognizing the power of the Internet as a platform for co-creating value with customers. We focus on how the Internet has impacted the process of collaborative innovation—a key process in value co-creation. We outline the distinctive capabilities of the Internet as a platform for customer engagement, including interactivity, enhanced reach, persistence, speed, and flexibility, and suggest that firms...
Paper Details
Title
Collaborating to create: The Internet as a platform for customer engagement in product innovation
Published Date
Aug 1, 2005
Volume
19
Issue
4
Pages
4 - 17
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