Investigating brand equity of third-party service providers
Abstract
Purpose – The purpose of this paper is to apply theory and techniques from the services and marketing literature to a supply-chain context consisting of a shipper or seller, a customer or buyer and a third-party logistics service provider (3PL) to investigate corporate brand equity resulting from service quality, customer satisfaction and customer loyalty towards the 3PL. Design/methodology/approach – A conceptual model was developed from the...
Paper Details
Title
Investigating brand equity of third-party service providers
Published Date
May 6, 2014
Volume
28
Issue
3
Pages
214 - 222
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Notes
History